ONLINE MARKETING TOOLS


Want to be more efficient? More productive? There are so many amazing tools available online, but it can be hard to figure out which ones to use. We've done endless hours of research (because we love everything digital!) into so much software available and below you can find links to our favourites. These are all tools and apps that we either use in our own business or our clients' businesses.

GRAPHIC DESIGN - Canva

Want to make stunning designs without the complicated software? Canva has taken the web by storm - this website and app make designing any image super simple. Design flyers, posters, social media images, stories - in any size. You can do most things on the free plan.
Ease of use: easy
Price: Free and paid options
Type: desktop and mobile app


PHOTO EDITING - Lightroom

Part of the Adobe suite, Lightroom is the photo editing tool used by the pro's. If you want beautiful filters and a consistent look for your photo's - lightroom is the top option. Filter presets make it easy to upgrade your photo's easily.

Ease of use: trickier
Price: Paid options
Type: Desktop and mobile app


SOCIAL MEDIA SCHEDULER {PINTEREST + INSTAGRAM} - Tailwind

The go-to scheduler for Pinterest, with a visual calendar and scheduler and reporting. Highly recommended. They have recently added Instagram scheduling too. (We haven't that part yet, but love the Pinterest scheduling). Free for 100 pins, then a paid option.

Ease of use: Easy
Price: Paid options from $9.99
Type: Desktop and mobile app


VIDEO MAKER - Animoto

Want to leverage video for your brand, but not sure where to start? Animoto let's you design video easily, with ready made templates, or simply use your own video and add text overlay and more.

Ease of use: Easy
Price: Paid options from €9.99 per month
Type: Desktop and mobile apps (there are two apps)


SOCIAL MEDIA PLANNER + SCHEDULER

Still posting to Instagram from your phone? This app, Planoly, is our favourite, everyday tool to recommend as it's brilliant for planning out your feed on your DESKTOP and let's you auto post to Instagram and Facebook.

Ease of use: Easy
Price: Free for 30 posts per month for one account, paid for more options.
Type: Desktop and mobile app


LIST MAKING + PLANNING TOOL

LOVE lists? These website let's you organise your lists in boards, where you can easily move items between lists. Collaborate with others, set deadlines and so much more. We use this to stay organised.

Ease of use: Easy
Price: Free for 10 boards (which is lots) and from $9.99 after that.
Type: Desktop and mobile app


EMAIL MARKETING

If you're looking for a Mailchimp alternative, Mailerlite is the new, low-cost option and it does not disappoint. It's easy to navigate, easy to set up automations and give all the features you need and more.

Ease of use: Easy
Price: Free up to 1000 subscribers and from $10 and up after that.
Type: Desktop


ONLINE STORE SOFTWARE

The number one software when it comes to eCommerce. Shopify lets you set up an online shop in no-time, with a host of free and paid-for templates. Lot's of plugins to optimise and customise your online store. It also offers a POS for brick and mortar stores, so your offline and online sales are all in one place.
Our website uses Shopify and we highly recommend it.

Ease of use: Easy to advanced, depending on requirements.
Price: $29 for the basic plan
Type: Desktop and mobile app.


VIDEO EDITING AND SCREEN RECORDING SOFTWARE

All our online video is recorded and edited using Screenflow. Easily record you screen and edit professional looking video. Video is everywhere, and Screenflow makes it easier to get up and running with it yourself.

Ease of use: Tricky to start, but once you follow the training, it's easy.
Price: One-off payment of $129 (so worth it!)
Type: Desktop


ONLINE WRITING ASSISTANT / GRAMMAR CHECKER

A 'couldn't live without' app. Grammarly checks your spelling and grammar whilst typing in any programme. If offer suggestions for better sentence structure and helps simplify your writing.
From grammar and spelling to style and tone, Grammarly helps you eliminate errors and find the perfect words to express yourself.

Ease of use: Super easy
Price: Free plan or upgrades starting from $11 p month
Type: Desktop