Winnie the Pooh day

Winnie the Pooh day

If you've had my 2020 content calendar, you will have seen one of the first celebratory days is Winnie-the-pooh-day. 

You may wonder why this day is relevant for a social media prompt... other than that many of us grew up reading A.A. Milne's books? 

The simple bear and his friends shared many pieces of wisdom, which are still relevant today.

Keira Ridel
4 new features coming to Instagram

4 new features coming to Instagram

The F8 conference held in April and May announced some of the biggest changes about to happen in the world of social media.

Here we take a quick look at what is on the Instagram horizon and highlight what you need to know.

Keira Ridel
4 Ways brands can use the ‘close friends’ feature on Instagram Stories.

4 Ways brands can use the ‘close friends’ feature on Instagram Stories.

As a business user, you might dismiss the ‘close friends’ feature on Instagram, but that might be missing out on something quite useful.

The ‘Close Friends’ option on Instagram STORIES  lets you share stories with a select group of people.

Michele Ferron
Artist Olly Howe on running giveaways on Instagram

Artist Olly Howe on running giveaways on Instagram

Remember the days when every business was giving away an iPad if you entered their competition?  Or a trip to paradise? Those days are over, at least for businesses who want to create actual ROI on their giveaway efforts.

Michele Ferron
5 ways to name your Instagram account if your brand name is taken

5 ways to name your Instagram account if your brand name is taken

5 Creative ideas {with examples}  to name your social media accounts - if your brand name is already taken 😭
Michele Ferron
Facebook Organic Post Targeting

Facebook Organic Post Targeting

If you’ve ever used Facebook ads, you’ll know that the power is in the targeting of exact audiences… 

Did you know that you can also target specific audiences with ORGANIC posts on Facebook? 
Michele Ferron
When is the best time to post on Instagram?

When is the best time to post on Instagram?

Understand the best time to post your content to improve your success on Instagram.

Michele Ferron
3 Places to find your Instagram Metrics

3 Places to find your Instagram Metrics

If you’re running an Instagram Business Account, it’s inevitable that you will want to measure your results.
Michele Ferron
How to Calculate your Instagram Engagement Rate

How to Calculate your Instagram Engagement Rate

Are you staring at that little number at the top? Are your followers not going up as much as you’d like? Fear not, this is not the most important number you should be looking at.
Michele Ferron